SAN MATEO, Calif., Dec. 8, 2025 /PRNewswire/ — Channelscaler, the category-defining platform for modern partner ecosystems, announced that it has been positioned as a Leader in the IDC MarketScape: Worldwide Partner Relationship Management (PRM) Software 2025 Vendor Assessment (Doc #US52974925, December 2025).
This inaugural IDC MarketScape report evaluates PRM vendors, providing a comprehensive assessment of their capabilities and strategies that are shaping the industry. The report highlights how these providers support the partner lifecycle, making it an essential resource for businesses seeking to optimize partner management.
“The expansion and change of partner ecosystems is creating big chances for growth and new ideas. Mark Casidsid, Senior Research Analyst, AI-Enabled Business Commerce, Partner Relationship and Ecosystem Management at IDC, said, “The next era in PRMs will be defined by advanced intelligence, through AI, that enables more experience-centric engagement and data-driven insights, helping drive growth and value creation in partner ecosystems.”
“Channelscaler’s leadership and consulting teams have a lot of experience in the IT channel and know what the best practices are in the business and what the problems are with partner programs. The platform can handle complicated multi-tier partner programs with capabilities for compliance, inventories, transactions, and partner lifecycle management. This shows that it can quickly change to meet the needs of new types of partners, new business models, and new ways to go to market.
Kenneth Fox, Founder and CTO of Channelscaler, said, “We are proud to be recognized by the IDC MarketScape as a Leader in worldwide PRM software.” “We think this award shows how committed Channelscaler is to innovation and how important we are in giving hundreds of mid-market and enterprise customers around the world the tools they need to succeed.” Channelscaler is a trusted partner for these companies as they increase their partner networks. It gives them a platform that helps them grow their businesses.
Channelscaler is based in San Mateo, California. It was founded in 2025 when Allbound and Channel Mechanics, two well-known providers of partner relationship management (PRM) systems, merged. The Channelscaler platform uses AI and automation to enable full partner lifecycle management, making it easier for mid-market and large B2B companies to manage and grow their multi-tier partner ecosystems.
About IDC MarketScape
The IDC MarketScape vendor assessment technique is meant to give an overview of how well technology and service providers compete in a certain market. The study employs a stringent scoring approach grounded on both qualitative and quantitative criteria, culminating in a singular graphical representation of each supplier’s standing within a certain market. IDC MarketScape gives a clear structure for comparing technology suppliers’ products and services, skills, strategies, and current and future aspects that will help them succeed in the market. The framework also gives technology purchasers a full picture of the merits and cons of both present and potential vendors.
About Channelscaler
Channelscaler is the technology that sets the standard for making enterprise partner ecosystems easier to manage, faster to grow, and much more profitable. Channelscaler is a modular system that combines the best PRM, partner program automation, and AI-driven intelligence from Channel Mechanics and Allbound.
Channelscaler makes every stage of the partner journey easier for global companies like SAP, Broadcom, Cisco, HP Inc., and Box. This includes onboarding, engagement, incentives, renewals, and tiering. The platform gives you real-time visibility into performance and steady, scalable revenue results.
