BOSTON, Dec. 3, 2025 /PRNewswire/ — Cimulate, the company pioneering Agentic Commerce through its CommerceGPT platform, today announced a major release that unites the old and new modalities of digital shopping under one AI-native system. The new features improve the old shopping modality of site search and give digital teams powerful tools to improve performance in two new shopping modalities – offsite within answer engines like ChatGPT, Perplexity, and Claude, and onsite via conversational digital commerce. Cimulate’s new offerings include Human Feedback, Commerce AEO, and Co-Pilot Analytics.
Cimulate’s new Commerce AEO solution lets companies figure out how their items are found via agentic systems like ChatGPT, Perplexity, and Claude, and how to get more people to see them and refer them.
Cimulate is an AI-native commerce platform that is changing the way agents and shoppers find things.
Cimulate is the AI-native commerce platform that is changing how agents and shoppers find products. (PRNewsfoto/Cimulate, Inc.)
John Andrews, Co-Founder and CEO of Cimulate, remarked, “Digital commerce is no longer just a search bar, keywords, and Google.” “People are shopping through agents and want to have conversations on brand sites.” They need one platform that links old and new digital channels. This release fills that need.
1. Rebuilding site search for today’s businesses
Even though traditional on-site search has been around for decades, most solutions still use keyword matching that isn’t very reliable and big rule sets. Cimulate’s LLM-powered search understands natural language, context, and intent while almost completely getting rid of rules. Today, Cimulate released Human Feedback, a new RLHF tool that lets merchandisers fine-tune AI’s perception of what is relevant. Cimulate has created the first agentic commerce collaboration solution with this functionality. It combines the scalability of machine intelligence with the accuracy of human judgment.
2. Knowing how to get more traffic from answer engines
The rise of AI answer engines has opened up a new way to get your name out there quickly. ChatGPT has gone from having no users to 800 million in just two years. Bain & Company says that 80% of search users utilize AI summaries 40% of the time. This leads to a lot of searches that don’t lead to any clicks and a big drop in web traffic. With Cimulate’s new Commerce AEO app, companies can see and manage how their items look in agentic systems like ChatGPT, Perplexity, and Claude, and they can also make them better.
3. Getting to know and improving conversational commerce
Cimulate’s Conversational Co-pilot already lets shoppers talk to an AI helper that acts like a seasoned retail associate. Now, the business has introduced Co-Pilot Analytics. This tool gives digital commerce professionals a level of insight into how conversations work that has never been seen before. The solution shows what customers want, which interactions lead to sales and why, and how to make AI shopping assistants more effective at converting. The findings make conversation transcripts a potent new tool for brand leaders, digital marketers, and merchandisers.
“Our customers at West Marine love being on the water, and we’re here to help them find the right gear to get back out there.” “We wanted to bring the same knowledge and comfort that our in-store staff have to the digital experience when we launched Skipper, our AI shopping assistant,” said John Devine, Chief Information Officer at West Marine. “Using Cimulate’s CommerceGPT for site search and conversational commerce has made shoppers stay longer, buy faster, and feel better about their purchases.” It’s not simply better site search; it’s also a new approach to connect our customers’ demands with our knowledge.
Cimulate was recently recognized a Gartner® Cool Vendor in AI for Marketing. At NRF 2026, exhibit 8007 in the Innovation Zone, they will show off their new agentic commerce suite live. Call Cimulate to set up a demo at NRF.
About Cimulate
Cimulate is the AI-native commerce platform that is changing the way agents and shoppers find products. CommerceGPT is at the heart of it all. It’s a purpose-built large language model platform that simulates millions of shopping trips and learns from product, behavioral, and synthetic data to provide you results in real time that take into account the situation. Cimulate’s contextual discovery engine and new MCP Server make it possible for smart, high-conversion interactions to happen across search, browse, recommendations, and conversational commerce, both on-site and on third-party response engines like ChatGPT and Perplexity. Tilly’s, PACSUN, and West Marine are just a few of the stores who utilize Cimulate to solve the search problem, make sure their stack is ready for the future, and lead in the age of agentic commerce.
