MINNEAPOLIS, Dec. 10, 2025 (GLOBE NEWSWIRE) — Edge Marketing is closing out 2025 with a look back on a year defined by smarter AI adoption, deeper strategic impact and measurable wins for clients across legal, accounting and professional services.
In 2025, Edge made its human + AI position stronger, made its delivery model clearer, and added AI to research, content creation, PR monitoring, and reporting. The team had a stronger role in showing clients how AI changes storytelling, visibility, and brand authority.
This year, Edge also led the way in GEO (generative engine optimization), changing the agency from a standard PR and SEO support company to an AI-era partner that helps customers show up as the trusted response across AI and answer engines.
Edge became more aligned with its industry by taking part in events like LegalOps.com’s Running Legal Like a Business, HubSpot’s INBOUND, Woodard’s Scaling New Heights, AICPA Engage, ALM’s Legalweek, ILTA’s ILTACON, and the CLOC Global Institute. These events helped clients get more exposure at high-impact events and keep that exposure going through ongoing thought leadership.
Edge kept trying new things and improving its AI tech stack. It put money into agents, multimodal tools, and analytics platforms. It also released agentic AI for The Edge Room to provide content and research that is faster and sharper. The Edge Unscripted podcast became a regular place for thought leaders to talk about AI, PR, and marketing, with guests at the heart of the conversation.
The agency also gave clients high-definition strategic foundations, going beyond just doing things to clearer, more intentional positioning and content strategy.
Edge came in first place in ALM’s “Best Of” evaluations for the New York Law Journal, Texas Lawyer, and Daily Report (Georgia), which solidified its reputation in the legal profession.
Stories of clients that were successful were very important in 2025. One client in the professional services industry had their whole website changed, which made things clearer, made conversion paths better, and helped boost top-line revenue by 10%. Edge helped another client completely change their LinkedIn page, going from random updates to a clear, consistent story backed by AI-informed statistics. Impressions went up by 30% to 55%, engagement went up by 20% to 40%, follower growth sped up, and the combined website, LinkedIn, and PR strategy led to significant revenue growth in just four months.
Edge also kept presenting The Edge Room at Legalweek and Running Legal Like a Business, which made it even more of a hub for news and product launches in the sector.
“2025 was about being clear, moving quickly, and making a difference. Amy Juers, MBA, CEO of Edge Marketing, states, “Human + AI isn’t just a message for us; it’s how we work.” “Our clients are moving quickly, and we’re proud to help them lead with purpose and be where they need to be.”
About Edge Marketing
Edge Marketing, Inc. is a company that
Edge Marketing, Inc. is a world leader in providing customers in the legal, accounting, and professional services industries with strategic marketing and public relations experience that gets results. Edge has been an award-winning full-service agency since 1997. It uses cutting-edge technology and strategic knowledge to offer clients around the world fractional CMO services, GEO services, strategic planning and budgeting, public relations, branding, website development, email campaigns, and digital advertising. Edge has helped B2B companies reach the top with innovative marketing and public relations strategies that get results and boost their customers’ brands. They do this by focusing on authenticity and using trustworthy technologies.
