BOSTON – July 29, 2025 – In a major step toward integrating real business context into AI workflows, HubSpot has launched the first CRM connector for Claude, enabling users to generate tailored insights, summaries, and visualizations based on their HubSpot data—directly within Claude.
This new integration empowers go-to-market teams to not only ask complex, plain-language questions but also to act on insights without ever leaving the HubSpot platform. Whether it’s optimizing marketing campaigns or accelerating sales engagement, Claude’s contextual intelligence now adapts to the needs of each team.
“The HubSpot connector makes Claude more useful for our customers by grounding its responses in real context from their business,” said Karen Ng, EVP and Head of Product at HubSpot.
“It’s a simple, powerful way to get insights you can trust, wherever you work.”
Real-Time, Context-Rich AI for Every Team
With this integration, Claude can now surface CRM-specific responses across various functions:
- Marketing teams can identify email recipients who opened but didn’t click and generate charts for audience segmentation.
- Sales reps can ask for a prioritized summary of active deals by name, value, stage, and closing date.
- Support teams can retrieve open tickets sorted by urgency and creation time.
- Customer success managers can compare resolution methods across channels to improve service consistency.
“Claude is designed to reason through complex questions and deliver thoughtful, conversational answers,”said Scott White, Head of Product at Claude.ai.
“With the HubSpot connector, customers bring real-time CRM data into Claude—making it far more actionable and relevant.”
Secure, Role-Based Access by Design
Built with security and access controls in mind, the connector ensures that users only access CRM data they are authorized to view in HubSpot. For example, individual sales reps will only see deals they’re permitted to access. Additionally, Anthropic does not use customer data for model training unless customers opt in or provide feedback.
The integration is compatible with all HubSpot tiers and requires a paid Claude subscription (Pro, Max, Team, or Enterprise).
Powering the Next Era of AI-Driven CRM
The Claude connector is part of HubSpot’s broader AI strategy—delivering connectors that integrate CRM context into the language models businesses use every day. With the launch, HubSpot continues to lead in bringing together AI-powered reasoning with deeply personalized customer data.
About HubSpot
HubSpot (NYSE: HUBS) is the leading AI-powered customer platform for growing businesses. It offers engagement hubs across marketing, sales, and service, all unified by a Smart CRM and an ecosystem of 1,800+ integrations. With a foundation built on connected data and intelligent automation, HubSpot helps over 250,000 customers in 135+ countries align teams, streamline operations, and grow better.
Learn more: www.hubspot.com
