The annual Learning Technologies Awards
celebrate outstanding achievements and innovation in the global learning technology space. Imparta’s back-to-back success in the AI in Learning Award category highlights its dedication to harnessing cutting-edge technology to deliver impactful, real-world learning solutions.
The judges praised i-Coach® AI for its visionary design and transforming effect on learning: “A really novel approach and a worthy Gold winner, this entry brilliantly marries technological excellence with a deep grasp of learning and performance enablement for sales people. Imparta’s i-Coach AI is a smart and advanced new idea in the sector, and it’s a great example of how to create value and make a difference on a large scale.
Richard Barkey, the CEO and Founder of Imparta Ltd., said:
“We’re really delighted to be recognized again for how innovative and useful i-Coach® AI is. Most AI in sales still uses basic LLM wrappers to make content or summaries, whereas i-Coach® AI was created in a different way from the beginning. It’s a system that really knows how to sell, how to trade, and what the next best thing to do is. i-Coach® AI uses our sales research, advanced evaluations, proactive coaching, and sales support to help people make actual decisions and improve their skills where they need to the most. It makes a lot of Sales Enablement systems better and ties training together.
Winning Gold for Best Use of AI shows how dedicated and visionary the Imparta team is, as well as how well our clients are using i-Coach® AI to make a big difference in their businesses.
Megan Andrew, who is in charge of AI and Platform at Imparta, said:
“While most of the market hurried to add chatbot interfaces to existing solutions, we chose a different path. For the past two years, we’ve been working on constructing an agentic architecture, creating RAG systems based on Imparta’s own research, and looking at how to make AI truly proactive in the sales process. Because of this design approach, our clients are now seeing a real difference in performance, with an average increase of $146,000 in income per user per year and a 1600% return on investment. We have never wanted to make small improvements in efficiency; we want to make big, permanent changes in how sellers act and what they can do.
Imparta is the only sales training company to win a technology award for the second year in a row. This shows how unique the company is in combining sales training knowledge with cutting-edge AI technology. Imparta is still dedicated to pushing for new ideas and helping clients reach measurable business goals.
About ImpartaImparta is a world leader in helping sales, customer service, and leadership improve their performance. Imparta has been doing research and working with top worldwide companies for 25 years, which lets it provide:
The skills to win: Imparta’s modern, research-based strategy gives salespeople the tools they need to understand each circumstance, pick the proper reaction, and get results based on more than 180 best practice skill modules.
Embedded on a large scale: Imparta’s team of experienced designers, consultants, and trainers can help you test, develop, coach, and keep improving your sales skills on a large scale, all over the world, and in your own language.
With the help of agentic AI: i-Coach® AI is an agentic solution that provides personalized and proactive evaluation, learning, coaching, and task support for every user, all built into your AI infrastructure.
These things work together to help businesses evaluate, improve, coach, and practice their sales skills on a worldwide scale, while keeping track of results and making changes as needed as the team and markets change. They can be used to fill in the gaps in sales enablement or to make a whole enablement solution.
