AUSTIN, Texas–(BUSINESS WIRE)–INK Communications Co., an award-winning PR and marketing agency for B2B technology and energy companies, has released a special report that explains how the data center narrative evolved and reached a critical inflection point in 2025. The findings are tailored for brands working at the intersection of AI, energy and infrastructure. This analysis is part of INK’s Be There Before® (BTB) report series, a monthly research initiative tracking the top technology and energy industry topics being discussed in key communications channels.
“The conversation around data centers is evolving fast,” said Starr Million Baker, founder and CEO of INK Communications Co. “Amid policy shifts, rising AI bubble concerns, and economic ripple effects, this space demands smarter, more strategic storytelling. Our Data Center Report helps leaders not only see where the conversation is heading, but recognize the shifting winds and adjust their brand narratives to navigate risk, seize opportunity, and shape what comes next.”
Data Center PR Insights for 2026
For a lot of IT and energy businesses, becoming involved in the data center discourse is becoming a must-do business. Data centers have become a hot topic in discussions about electricity, sustainability, and the future of computing as AI use speeds up. What was once a behind-the-scenes infrastructure tale has become a defining issue.
INK’s analysis answers important questions concerning new data center narrative trends and how businesses may use them as communications directors plan their plans for 2026. For example:
- What are the changes in media and social media conversations concerning data centers? Drivers of the data center story differed slightly by channel type. Social mentions were spurred by public interest in AI demand and new development projects, while most media coverage focussed on investment, infrastructure, and energy-supply.
- What are the largest communications opportunities around data centers right now? The story is about power and sustainability. About half of the coverage links data centers to electricity, efficiency, or sustainability. This creates both opportunities and problems for companies that are involved in the energy equation.
- How are the stories about investing in data centers changing? Investment stories are still the most talked-about topics in the data center, making about 44% of tech news and 43% of energy coverage. However, reporter focus is broadening beyond money influx and bubble speculation to identify the results these investments are driving. Emerging coverage is showcasing measurable improvements, performance advantages, and the economic impact data centers are having on local communities.
- Where is bad sentiment around data centers emerging? On average, 10% to 20% of data center coverage was negative, with complaints about how they hurt communities, used too much water, and put too much burden on the grid. This still offers a wide lane to tell more solutions-focused stories that tap rising optimism in tech investment and emerging energy resources built to satisfy expanding demand.
Get the full report on the data center
You can only get the Be There Before: Data Center report from INK Communications Co. Get the complete research to learn more about how the debate about data centers is changing in technology and energy media, as well as how your brand can take the lead.
The Be There Before Report Series from INK
INK’s monthly Be There Before reports keep an eye on new stories in the IT and energy industries to assist communications directors stay ahead of the curve and take action quickly. INK uses a unique way to make each edition. This method combines information from several types of media, social media, and other channels to make a clear map of the terms, subjects, and pressure points that are affecting each industry.
INK Communications Co. is a company that does
INK Communications Co. is a well-known PR firm that works with B2B IT and energy firms on integrated projects. INK has offices in Austin and Denver and offers public relations, thought leadership, digital and content marketing, brand development, and creative services. The organization’s proprietary Be There Before® strategy is used by everyone in the company to plan for change, build long-term relationships, and help clients make quantifiable business changes.