TURIN, Italy–( BUSINESS WIRE )– Reply [EXM, STAR: REY] will present at NVIDIA GTC, March 16-19, 2026, in San Jose, California, how companies can use Digital Twin technology and Physical AI to optimize real-world manufacturing and logistics processes, scale robotics, and sustainably increase industrial performance. The conference is considered the most important international gathering for AI developers, researchers, and decision-makers. This year, more than 30,000 attendees from over 190 countries are expected.
The focus is on two specific applications that demonstrate how the digital and physical worlds effectively merge in an industrial environment: an integrated development approach for self-learning edge AI in manufacturing and logistics, and an intelligent robot coordination system for the Otto Group .
On March 17, Reply will present its solution, “The AI Fast Lane for the Industrial Edge powered by NVIDIA on AWS,” at AWS booth #921, kiosk #7, from 3:00 PM to 5:00 PM (PDT), and again on March 19, from 12:00 PM to 2:00 PM (PDT). This application validates and optimizes AI models on autonomous, connected edge devices such as robotic arms or mobile robots. The solution processes sensor data in real time, identifies performance gaps, and automatically initiates retraining when necessary. A human-in-the-loop approach ensures model quality. By integrating NVIDIA Omniverse with Isaac Sim, digital twin simulations are directly incorporated into the development process, enabling continuous improvement testing and validation of efficiency gains using synthetic data. With this, Reply addresses a key industry challenge: AI systems that learn in the field without disrupting operations.
From March 16th to 19th, Google and Reply will jointly present a solution for intelligent robot coordination using cloud-based simulation at Google booth #513, kiosk #4 . NVIDIA Isaac Sim runs directly on Google Cloud G4 instances . This makes it possible to instantiate highly accurate digital twins of complex logistics environments without local workstations and to simulate and train diverse robot fleets on them. This significantly accelerates the validation process before the systems are deployed in real-world environments.
The Otto Group will demonstrate how intelligent robot coordination works in practice on March 17: Roboverse Reply has implemented a digital twin for the company that precisely maps the warehouse, all robot systems, and their interactions. A so-called Robotic Coordination Layer connects this digital twin to the fleet management and warehouse management systems. The result: centralized fleet coordination, predictive layout simulation, and optimized processes, even during peak periods. The Otto Group will present the project on March 17 from 3:00 to 3:40 p.m. (PDT) in the session “Leverage Physical AI to Simulate and Orchestrate Robotic Fleets for Retail Fulfillment Centers.”
With its appearance at NVIDIA GTC, Reply demonstrates how the connection between digital simulation and physical automation is already being implemented in practice. Projects for the Otto Group and in the field of Industrial Edge illustrate how Physical AI and precise digital twins work together to unlock new potential for industrial value creation.
Reply
[EXM, STAR: REY, ISIN: IT0005282865] specializes in the design and implementation of solutions based on new communication channels and digital media. With a network of highly specialized companies, Reply defines and develops business models enabled by AI, Big Data, cloud computing, digital media, and the Internet of Things. Reply offers consulting, system integration, and digital services to companies in the telecommunications and media, industrial and service, banking and insurance, and public administration sectors. www.reply.com