Dublin, Dec. 11, 2025 (GLOBE NEWSWIRE) — The “North America Marketing Automation Software Market – Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 – 2030)” has been added to ResearchAndMarkets.com’s offering.
The North America Marketing Automation Software Market is expected to grow at a Compound Annual Growth Rate (CAGR) of 12.8% over the next several years. Marketing automation helps sales teams work together to find and monitor leads, and it gives marketing teams access to a lot of data that they can use to improve their campaigns. Big online stores like eBay and Amazon utilize these techniques to customize the way users interact with their sites based on their browsing behavior.
Key Highlights
- Marketing automation assists in managing repetitive tasks, crucial in the era of digital presence and social media proliferation. The software supports email marketing and online advertising, with social platforms serving as pivotal for brand building and outreach. Advancements in SaaS and cloud computing further bolster market growth.
- The integration of AI and machine learning in search engines maximizes reach by refining search phrases for strategic marketing initiatives. Predictive analytics allows corporations to address consumer demands and allocate resources efficiently, enhancing customer experiences and driving market growth.
- Data protection remains a top priority as the digital landscape expands. SMAC technologies’ widespread use necessitates robust privacy safeguards to avert breaches as this concern could impede digital success. Growing datasets require comprehensive security measures to counter potential hacker targets like gateways and smartphones.
- The COVID-19 pandemic prompted B2B marketing firms to adopt conservative budgeting, yet the post-pandemic phase has seen renewed market expansion through digital transition and centralized marketing tools.
Market Trends in North America
Increased Adoption of Automation Tools in Retail Sector Fuels Growth
- The North American retail market is changing as more people can access the internet on their phones and tablets, which is changing how people shop. More and more stores are moving online, and social media has a big impact on product sales and brand impression. Retailers use marketing automation to keep up with changing client tastes and use automated recommendations to increase sales.
- By personalizing their offers, marketers can increase the value of transactions through cross-selling and upselling. Automating requests for feedback and efforts to get customers involved makes relationships stronger and increases the worth of a customer over time.
United States Expected to Dominate Market Share
- The switch from traditional marketing to digital multichannel marketing has sped up the use of software. The CMO Survey says that expenditure on digital marketing will go up by 14.32%, while spending on traditional methods would go down.
- The rising expense of acquiring new customers shows how important marketing automation is. Analytics tools help make email marketing data better, and firms like SharpSpring offer useful capabilities in this area. Digital income is becoming a bigger part of advertising agency profits, showing how the industry is moving toward digital solutions.
- Personalization services generate high ROI, according to Instapage data, with 88% of US advertisers reporting meaningful gains.
Industry Overview
The market for marketing automation software in North America is stable, with big players like HubSpot, Adobe Inc., Oracle Corporation, Salesforce, and Act-on Software retaining a large share. Strategic partnerships help them stay on top of the market.
A selection of companies mentioned in this report includes, but is not limited to:
- HubSpot
- Adobe Inc.
- Oracle Corporation
- Salesforce
- Act-on Software
- IBM Corporation
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