NEW YORK–(BUSINESS WIRE)–FINNY AI Inc. (“FINNY”), the AI-powered prospecting and marketing platform built specifically for financial advisors, today announced that it has raised $17 million in Series A funding. The round was led by Venrock, with participation from new investors including former Vanguard chairman and CEO William McNabb, Activant and Altruist’s Jason Wenk, as well as continued support from existing investors Y Combinator, Maple VC and Crossbeam Ventures.
Eden Ovadia, Victoria Toli, and Theo Janson, all artificial intelligence (AI) engineers, started FINNY in March 2024 to tackle a problem that has plagued the consulting sector for a long time: how to find organic growth when time and resources are limited. Cerulli research finds that 83% of registered investment advisors (RIAs) say that not having enough time and not getting enough help are major problems, even if the sector is shifting its attention back to organic growth initiatives after a decade of M&A-driven growth. FINNY directly tackles these limitations by automating the prospecting process, which includes finding and ranking leads, coordinating outreach and follow-up, and giving advisors more time to spend with clients.
“FINNY combines deep knowledge of technology, products, and machine learning, and their approach is the next step in advisor-focused technology.” Nick Beim, a partner at Venrock, said, “We were especially impressed by the strength of the founding team: three experienced AI engineers with a clear vision and the technical depth to carry it out.” “FINNY has already shown that it has a good product and that demand for it is expanding quickly. This shows how common the organic growth problem is that they are solving for advisers. As investors that want to help cutting-edge software firms, we are pleased to be a part of FINNY’s development.
FINNY will utilize the new money to hire more engineers and product managers, speed up the development of new products, and improve its marketing efforts as advising companies look for scalable, data-driven growth infrastructure. Getting the best technical talent is a primary focus for improving the platform’s AI capabilities and creating more tools for both inbound and outbound growth. FINNY’s platform uses advanced data intelligence and automation to find, rank, and connect with high-intent prospects. This is made possible by its own “F-Score” matching engine, which looks at thousands of data points, including liquidity events, job changes, and other signs that money is moving. With this new money, FINNY will keep improving its end-to-end prospecting process and make email, LinkedIn, voicemail, and other ways to connect even more automated.
“We were disappointed by our own experiences as young professionals looking for good financial advice. Ovadia, co-founder and CEO of FINNY, said, “There just wasn’t a tool that could capture the subtleties of the average investor and their most important financial needs.” “FINNY lets advisors of all sizes use automation that was only available to the biggest companies before. We made FINNY a fully automated prospecting platform that advisors can set up fast and trust to run in the background. It guides them from introduction to close without adding to their workload. With this money, we can hire additional people, make our product better, and provide more advisers in the industry this degree of automation.
With this Series A round, FINNY has raised more than $20 million in additional capital in the past year. This is on top of the $4.3 million it raised in its seed round in December 2024. Maple VC, HNVR, Crossbeam Ventures, Liquid 2, and Y Combinator are some of the institutional investors who support the platform. Morningstar CEO Kunal Kapoor and Ritholtz Wealth Management CEO Josh Brown are two of the key individual investors.
FINNY’s platform has worked very well, bringing in an average of $7.7 million in new client assets per adviser per year at almost no expense to acquire new clients. Since January 2025, it has helped the company boost its income by 50 times. Adoption is still speeding up, and more than 400 companies are already using the newest edition of the platform, which came out in April. This momentum shows that there is a need for better ways to grow organically, and it backs up FINNY’s aspirations to speed up product development and expand its technologies with the new capital.
Toli, co-founder and president of FINNY, said, “From day one, our focus has been building technology that can interpret data at scale and translate it into meaningful opportunities for advisors.” “The platform’s quick adoption is a strong sign that our approach is working in the wealth management industry.” With this money, we can build on that momentum and make our AI and data intelligence capabilities even better, as well as improve the technological infrastructure that supports the platform.
About FINNY
FINNY is a marketing and prospecting platform for financial advisers that uses AI. FINNY makes it easy for advisors to find, prioritize, and connect with high-intent prospects by using powerful data intelligence and automation. This takes the guesswork out of getting new clients. FINNY helps make sure that prospecting is targeted, scalable, and easy for advisors to use by providing them with a proprietary database of millions of records, a predictive F-Score matching engine, and automated outreach tools. FINNY is changing the way financial advisers grow their businesses naturally. It has the support of leading fintech investors and won Best of Show at the 2024 Morningstar Annual Fintech Showcase.
About Venrock
Venrock was started in 1969 as the Rockefeller family’s venture capital arm. Now, it works with entrepreneurs to construct some of the most disruptive and successful firms in the world. Some of the firms in the portfolio are Apple Computer, Intel, Check Point Software, CloudFlare, Gilead Sciences, Illumina, and Nest. Altruist, Moment, Vanilla, and Personal Capital are some of the portfolio firms in wealth management technologies.