LOS ANGELES, April 30, 2026 /PRNewswire/ — SuperOrdinary, the global brand accelerator and creator-led commerce agency, today announced it is inviting creators, operators, and partners to participate as stakeholders. The round is expected to be SuperOrdinary’s last before the company pursues a public offering.
Qualified investors, creators, operators, and partners can learn more about the offering and participate at https://invest.superordinaryusa.com. A webinar with further details will be held on May 6 at 11:00 a.m. ET.
SuperOrdinary operates at the intersection of creator-led, in-feed commerce, product sales, creator monetization, and premium storytelling, unifying creators, content, and commerce into one integrated ecosystem. It provides the infrastructure to turn attention into demand and revenue through platforms like TikTok Shop, which reached over $15B in annual sales in the United States in 2025.
“If TikTok Shop follows the same trajectory as social selling on China’s Douyin, which has exploded since it launched in 2020, sales could reach $50B or more by 2028,” said SuperOrdinary CEO and Founder Julian Reis. “Creators aren’t just the marketing channel anymore, they are the infrastructure of modern commerce. At SuperOrdinary, we’ve built the system that helps turn their influence into global distribution. Now, through ownership, we’re working to better align the people driving growth with the value they create.”
SuperOrdinary partner brands include Disney, Farmacy, OLAPLEX, Touchland, Amore Pacific, H&M, and more.
SuperOrdinary reported $244M in revenue in 2025*, with an estimated $300M revenue and 41% gross margin in 2026. Participants in the opportunity will receive a 7% dividend** and the opportunity to convert their shares into equity at a 25% discount to a future IPO, with a minimum investment of $5,000.
SuperOrdinary’s creator shareholder program is a private placement offering. Additional information on the company and risk factors related to the offering can be found in the final private placement memorandum.
For investor questions, contact super@digitaloffering.com. For press inquiries, contact superordinary@hirschleatherwood.com.
*Past performance is no indication or guarantee of future results.
**The annual dividend is contingent on Super Ordinary’s ability to pay the dividend or issue shares in the case of a conversion. Dividend accrual begins on the date of the company’s acceptance of the investor’s subscription.
About SuperOrdinary
SuperOrdinary connects brands, creators, and consumers globally, working with innovators like Farmacy, OLAPLEX, Disney, Touchland, Amore Pacific, H&M, and more, on platforms like TikTok Shop and Tmall. Founded by CEO Julian Reis, SuperOrdinary has built the infrastructure around creators to accelerate brands. With over three million creators and affiliates around the world, SuperOrdinary is the platform converting attention into revenue to power the creator-led commerce engine. For more information, please visit our website or LinkedIn.
